Time for a bit of a brain dump
So I've been focusing on my business and I'm trying to get my social media game on point. One thing that almost everyone talks about is content pillars. Content pillars are topics or themes that a brand regularly posts about on social media. These things represent a brand's value and some of what the brand is all about. Some people say you should have 5 content pillars, some say 4, some say 3, whatever. I have not been able to land on content pillars that resonate with me and that I can seem to stick with. So this little brain dump will be me exploring content pillars. One of the themes that I did hit on is uniqueness. I want the products that I sell to be unique and different. The people who would buy my products are looking for something unique and different. They don't want the same old thing mass produced in China. So how could I turn the theme of uniqueness into some social media posts. Well, I could talk about being different and that's okay. I could talk a...